One of the best ways to build your credibility as a web marketer is to present powerful, positive and informative copy about your products or services to entice visitors into turning customers and having good product review copy or a valid testimonial from a happy buyer is a great way to do that!

Having a well crafted product review or testimonial speaks volumes for your quality and the confidence previous customers have about buying from you, which validates your marketing efforts in the online version of the traditional offline promotional method – yes, that’s right – it is another form of word of mouth advertising!

For those who have been in online marketing for some time, there is a strong possibility of having got good feedback from customers.  Those who are new to Internet marketing can work to obtain it, if you haven’t been able to elicit the desired responses to present in your product review or testimonial till now.

Genuine and balanced testimonials of your services or products should be presented on your website because it is akin to having money in the bank. It’s because on prospects visiting your site typically find it reassuring to read comments from others who came before them and had a positive experience dealing with your business.

For those with a website hosting provider who offers a ticketing system or those who have ready access to an email archive, acquiring details of customer feedback is not difficult. So, search these resources for good service reports or comments like ‘very happy’ or ‘great work’ etc. from customers that you can use for projecting a reliable brand image on your website.

It is best to ask customers for feedback when the work or product you’ve delivered is fresh in their mind so make it a habit to ask for their views. Also request clients if their responses to your service survey (keep it short – 5 or 6 questions about their experience of working with you at most) can be published as a testimonial.

If possible, also request customers whether they can give you a photo, permission to use their name and location/website address in your website’s product review and testimonial section. With the website link, customers who allow you this favor get a link back too!

Plus, photo testimonials and those with website links or full city addresses are more believable since they can be verified and therefore, look legitimate as compared to simple a one liner comment followed by a name that appears made up.

You should place glowing testimonials or feedback on your products on all important web pages and also include them in any printed materials like flyers, banners, bumper stickers or brochures that you use for offline marketing campaigns to increase brand exposure and get the same positive responses from a different market.
When writing your product reviews and testimonials, encourage more participation by offering something free for the customer to get maximum attention for this marketing feature, such as being selected for a random free gift, discount on next order etc.

Always use quotes and direct speech for your website product reviews and testimonials given by your customers as active voice makes a stronger impression than passive voice in written communication.

Finally, use the full name, not simply initials or company names so your product reviewer or customer testimonial gets maximum credibility and you appear capable of giving a personalized touch to conducting business.

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